Four channels, four sets of numbers, and none of them agree.
A domain we understand and are actively developing systems for. We are being explicit about that rather than selling you a package we have not built yet.
The recurring complaint is not growth. It is that the numbers do not tie.
Payouts that will not reconcile to orders. Marketplace reports built on different timing bases, so two true reports disagree. Tiered settlement with several deduction categories that arrive after the period has closed. And in India, a GST ledger carrying TCS and an income-tax ledger carrying 194-O TDS that will not agree until a return is marked defective and somebody goes looking for why.
None of that is an analytics problem. It is a reconciliation problem wearing a dashboard.
We know these problems because we have lived them, not because we surveyed them. The founder ran a multi-channel commerce venture end to end — category evaluation, unit economics, advertising, operations, and a self-built P&L.
- Three sourcesMarketplace settlement files, your own orders and SKU costs, and the GST and income-tax ledgers.
- MatchedLine by line and period by period, against your own records rather than against each other's totals.
- Two outputsWhat agrees is confirmed. What does not agree leaves as an exception carrying the reason it failed — itemised, not netted.
The shape of what we would build.
Written as directions of work, not as a product list — because we would rather scope this with you than sell you something we designed in the abstract.
- Settlement and fee verificationMarketplace settlement matched line by line against your own orders, with the deductions that do not reconcile listed by reason.
- A margin view that ties to cashA margin view by channel and SKU that ties to cash, not to the marketplace’s report — including returns, ads and landed cost.
- Tax-ledger reconciliationGST (TCS) and income-tax (194-O) ledgers reconciled against each other and against your returns, before filing rather than after a flag.
- Landed cost and unit economicsA single derivation of what a unit really costs, computed once and used everywhere, with the inputs traceable.
The honest status
This is a domain we understand and are actively developing systems for.
If you run a multi-channel brand at ₹25 crore or more, we would like thirty minutes — not to pitch, but to find out where your numbers actually stop agreeing and what it costs you when they do.
Multi-channel brands at ₹25 crore or more · quick-commerce-dependent brands · commerce-technology companies as partners.
Not a fit if- You want ads run or your store optimised
- You want a dashboard rather than a reconciliation
- You are below the band where this pays for itself